Tracy Harlow, Vice President, Digital Strategy & Brand Engagement, is an Accredited Business Communicator (ABC) with more than 24 years of corporate communications experience. She’s responsible for developing and delivering integrated digital and engagement strategies for campaigns designed to enhance Walmart’s reputation and connect associates to the business strategy.
Prior to this role, Tracy served for two years as Vice President, Global Internal Communications and was responsible for enabling Walmart’s reputational advocacy by connecting 2.3 million associates worldwide to the business, the business to associates and associates to each other through effective internal communication.
Tracy served for more than two years as Senior Director, Global Ethics Communication & Education, and was responsible for delivering comprehensive ethics and compliance awareness and training programs globally. She also served as Senior Director, Global Associate Communications.
Before joining Walmart in 2011, Tracy served as Director, Communications for ConocoPhillips in Bartlesville, Okla., where she managed internal and external communications for the company’s Global Shared Services Division. Prior to joining ConocoPhillips, Tracy served as Supervisor, Internal Communications and then Business Partner - Strategic Communications for Williams in Tulsa, Okla. Previously, Tracy was a Communications Consultant for Arkansas Blue Cross & Blue Shield and ALLTEL in Little Rock, Ark.
Tracy’s work has garnered 25-plus professional awards, including "Communications Professional of the Year" from International Association of Business Communicators (IABC) Tulsa. She is a graduate of Oklahoma State University with a BA in journalism and board member of United Way and Girls on the Run, Northwest Arkansas.
Tracy Harlow's Session:
11:00 AM - 11:40 AM
How Walmart is rethinking branded content: The “eternal” lifecycle