As Head of Brand Strategy, Joe leads branding and creative strategy for Reddit's clients and partners. Having led a social media teams at Energy BBDO and Ketchum PR, his campaigns have performed among the top 95th percentile in Facebook advertiser studies and performed among the top advertisers on Pinterest. With an almost anthropological approach to social media, Joe's expertise is in finding the most impactful, organic ways to build affinity between brands and communities.
Joe Federer's Session:
1:30 PM - 2:10 PM
Social media and its discontents