David first learned the art of simplicity from a college history professor, who refused to read beyond the first three pages of any assignment his students turned in. "If you couldn't say it in three pages, it just wasn't worth saying," he recalls. David did more than just learn the lesson; he became a lifelong proponent of the power of a clear, credible, compelling story. "It's all about simplicity and surprise coming together. When you can distill an idea to its essence and then bring it to life in a new and unexpected way, that's strategic storytelling. And strategic storytelling is the starting point for helping organizations realize their full potential."
As Chief Strategy Officer, David applies that philosophy to his oversight of Siegel+Gale's strategic practice areas and activities. A noted authority in the corporate branding field, he has pioneered the notion of organizational purpose as an integral part of the brand development process. David believes that "giving employees an emotionally based reason to come to work every day, to make them feel part of something meaningful and larger than themselves, is the difference between good companies and great companies."
Under his leadership, Siegel+Gale recently expanded into China—the latest achievement in a career that includes terms as Co-Managing Director of the New York office and Group Director, Strategy. David continues to work on what he describes as "Big Think" engagements for clients including American Express, SAP, Motorola and HP. He writes and speaks regularly about organizational purpose, strategic differentiation and corporate values, and is regularly quoted in the Wall Street Journal, Financial Times and other major business publications. Most recently, David gave a TEDx talk in April 2015 on the topic of, not surprisingly, simplicity.
Before coming to Siegel+Gale in 1998, David served as Executive Vice President, Global Account Director at BBDO in New York. Earlier, he worked at a number of prominent firms including Ogilvy & Mather, Dancer Fitzgerald Sample and Saatchi & Saatchi.
David received a BA with honors from Williams College. He lives in Summit, NJ, where he spends his time chauffeuring his kids around, trying to ask them good questions, and fighting the aging process by running half marathons and biking century rides. David also plays piano—badly, but with great gusto—every chance he gets. He is a member of the Board of Trustees of the Far Brook School in Short Hills, NJ.