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Thursday, October 12, 2017 - 3:30 PM - 4:10 PM

How About.com became Dotdash: Executing a successful re-brand across the organization

How do you take an Internet 1.0 giant, who most thought had seen its best days, and turn it into a thriving modern publisher? It starts from inside with the messages you communicate to your organization. Hear how the Dotdash team transformed About.com from a general interest website to a collection of vibrant branded vertical properties, and built the fastest growing large publisher online.


 

Meredith Worsham
VP, Communications
Dotdash

About your Presenter

Meredith Worsham is Vice President of Communications for Dotdash. Meredith has been with the company for nearly nine years, working her way up from Account Coordinator to now Vice President, where she oversees media relations, communications strategy development, internal and external communications and special events for one of the fastest-growing digital media companies and its vertical brands.

 Previously, Meredith held various public relations roles at MSL, a leading PR Agency in New York, and worked on healthcare accounts including Sanofi Aventis, Allergan and Phillips Healthcare.

Meredith holds a BA in Communications with a minor in History from Elon University in North Carolina. She is also 2017 Member of the Forbes Communications Council.

 

 

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