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Thursday, October 12, 2017 - 1:30 PM - 2:10 PM

Reinventing B2B brand strategy with customer centricity

In this talk, Ravi will explore:

- The changing landscape of B2B customer experience models and what this means for B2B brand building
- The difference between B2C vs. B2B brand strategies
- Examples of how industrial, manufacturing and institutional bankers have transformed their brands


 

Ravi Prasad
Chief Growth Officer
GE Digital

About your Presenter

Ravi leads growth strategy for Renewable Digital and responsible for product and commercial go-to-market strategy, inorganic sales and emerging business. Ravi joins from Blackstone group where he was an operational executive managing portfolio turnaround and new business growth. He led Digital CoE across banking, capital markets and financial services.

Ravi’s prior roles include management consulting, corporate development and investment banking. Ravi holds an MBA from Kellogg School of Management and engg. degree from Massachusetts Institute of Technology.

 

 

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