Your customers have spoken: they care about the brands they use being outstanding corporate citizens. That is why it is imperative to strategically link your brand to movements, causes, and issues your customers care about passionately. Finding credible, transparent ways for your brand to display social responsibility is integral to building powerful relationships with prospects and customers.
In this talk, you will learn:
- The key reasons why your customers value brand philanthropy more than ever
- Relevant case studies of companies integrating business philanthropy in meaningful ways
- What social responsibility means for your brand and why it is vital to anticipate and avoid the potential pitfalls
Tony Vannicola recently joined The Brainzooming Group, a company that helps clients create strategic impact and outstanding results. He’ll focus on brand innovation and growth for clients.
Previously, Tony spent nearly two decades at American Century Investments, a leading global investment management firm with over $160 billion in assets under management. Tony served as the primary marketing leader for their largest distribution channel. His brand and marketing experience encompasses engaging both B2C and B2B clients across retail, retirement, intermediary, institutional, and international distribution channels.
Tony earned a bachelor’s degree from Bloomsburg University and a master’s degree from the University of Scranton. Tony enjoys volunteering, cycling, travel, and time with family and friends.