In the fast-paced, complex environments we work in, even the most deeply considered and compelling brand/marketing strategies and plans often get lost in translation by stakeholders who don’t fully understand the direction, much less what their role is in driving it into action.
Developing, publishing, and deploying the right toolkit makes the strategic direction unmistakably clear and leaves teams feeling emboldened and prepared to execute flawlessly.
- Examples of how toolkits have galvanized organizations like P&G, Hershey’s, and Humana
- The anatomy of a best-in-class toolkit
- Steps to building the most effective toolkit to bring your strategy to life (the toolkit for the toolkit!)
Jeff has watched a remarkably consistent pattern emerge during the course of his 23 years of diverse, multi-industry experience (Consumer Packaged Goods, Healthcare, Spirits) across dozens of brands in as many countries: a clash between the strategic clarity an organization needs to bring to its many initiatives, and the chaotic environments in which it is expected to accomplish them. It’s this clash he now helps clients overcome as principal of Capacibility, LLC, a strategic clarity and team enablement consultancy.
Prior to launching his consulting practice, Jeff held leadership roles in brand management, consumer/shopper marketing, advertising/content, strategy, innovation, and capability at Humana, Brown-Forman, The Hershey Company, and Procter & Gamble. He is an accomplished outdoor landscape photographer, aspiring voiceover talent, and amateur meteorologist.