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Friday, October 13, 2017 - 2:20 PM - 3:00 PM

Staying relevant - Understanding the business model of a disruptive brand


 

AJ Brustein
Co-Founder and COO
Wonolo

About your Presenter

AJ Brustein is Co-Founder and COO of Wonolo, a mobile on-demand staffing platform that matches the supply and demand of labor for immediate job needs. Based in San Francisco CA, he has led Wonolo to exponential growth by reinventing the temporary staffing industry with transparency, data, and performance. Wonolo has created hundreds of thousands of jobs for Wonoloers and helped companies get work done better, cheaper, and faster.

Prior to founding Wonolo, AJ was the Director of the Coca-Cola Innovation Accelerator in San Francisco CA. In this role, he developed disruptive startup opportunities through which Wonolo was born.

Before making the entrepreneurial leap, AJ was the Senior Global Brand Manager for The Coca-Cola Company and has 10 years of brand marketing experience with a heavily focus on brand strategy, global campaigns, and had a specific focus on digital communication and pack / equipment / product / communication innovation where he led numerous award-winning projects including Where Will Happiness Strike Next (became one of the most awarded Coca-Cola programs of the past decade and continues to gather accolades), PlantBottle packaging (100% recyclable, 30% made from plants), and Furu Furu Shaker (named the top product launch of the year in Japan).

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