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Friday, October 13, 2017 - 11:50 AM - 12:30 PM

How Survey Monkey used curiosity and creativity to transform into a people powered data company

Today there are more companies focused on leveraging data than ever before in history. While the power of Big Data is inarguable, it has its limitations—namely in answering the "why" behind the "what." That's where SurveyMonkey comes in. They harness the voices and opinions of millions of people to provide answers to creative and curious souls that need to know "why." They call this new category People Powered Data. The transformational process that led to them to see themselves as a big data company, not a survey company, is driving fundamental change at the organization. And it all started by asking a series of big questions. Hear from Survey Monkey Executives and leaders from the creative agency Eleven discuss how a process based on creativity, prototyping, and collaboration went beyond changing a brand to aligning a global business around the power of curiosity.


Jarett Hausse
Chief Strategy Officer
Eleven, Inc.

Bennett Porter
SVP Marketing Communications
Survey Monkey

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