Learn how the Global Brand team at SAP helped employees understand and apply the brand - strategically, visually and verbally - to build a top global brand.
Their approach was to have a relentless focus on being:
- Useful: practical advice on how to help employees build the brand and do their job more quickly and with less headache
- Engaging: with a high degree of interactivity and a human tone to build bridges, not silo
- Simple: clear and quick to understand, access and apply.
Specific initiatives included innovative forums and formats to engage and enable employees like:
-Brand Tips in a Minute: a weekly series of 60 second videos that make learning easy and continuously reinforce brand-first thinking and behavior
-Training Tuesdays: a monthly live virtual forum where employees can get their questions answered on the spot.
These initiatives have been recognized as industry best practices by: The Conference Board, Interbrand, CEB, Advanced Learning Institute, Melcrum, and others.
Joe Pantigoso is a senior director in the Global Brand Team at SAP, a leading enterprise software company. Prior to SAP, Joe was at brand and ad agencies. For example, he was a managing director at global brand consultancy Landorand global advertising agency JWT.
Joe earned his bachelors degree at Duke Unversity and his masters in strategic communications at Columbia University. He lives in New York wiht his wife and daughters.