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Wednesday, October 11, 2017 - 2:00 PM - 5:00 PM

Intercultural communications for brand development and messaging strategy

Leading brand strategist Andre Gutierrez will discuss how intercultural communication is utilized to build brands and develop clear messaging with diverse audiences internally and externally (employees, customers, vendors, allies).  He will present case studies from contemporary culture that demonstrate cultural, language and messaging strategy and deployment at different phases of the brand development process/pipeline (product design, brand positioning, employee communications, diversity & inclusion initiatives), and facilitate a workshop where participants share examples from their real world experiences.

Andre Gutierrez

Director, Brand Partnerships

Who Is This Brand Strategy Training For?
Details coming soon...

Brand Strategy Training Price:
$495


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About your Presenter

Andre has 20 years of domestic and international experience building private sector and non-profit brands across multiple touchpoints and industries, including research, strategic positioning, traditional advertising, retail, print and digital and social media. His clients have included Banco Santander, Verizon, ANZ Bank, UPS, Orbitz, Pfizer and Right to Play. Prior to his career in brand marketing, Andre was a teacher in Athens, Greece. He holds a B.S.F.S from Georgetown University and an M.A. From Miiddlebury Institute of International Studies at Monterey.

What past attendees say about our trainings:

Trainings are engaging and personal.

- K. Waukazoo,
Director of Marketing, SMSC

The Brand Strategy trainings allow attendees to get hands-on with issues we’re all facing and collaborate with our own unique perspectives as a filter.

- Missy Stanisz,
Online Marketing Manager at Shakopee Mdewakanton Sioux Community

This conference is the most relevant and insightful time investment I have made in my career. This is information you can't google!

- Corrie Brock,
Branding and Communications Manager, Hilti

Seating limited - sign up today!

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