Leading brand strategist Andre Gutierrez will discuss how intercultural communication is utilized to build brands and develop clear messaging with diverse audiences internally and externally (employees, customers, vendors, allies). He will present case studies from contemporary culture that demonstrate cultural, language and messaging strategy and deployment at different phases of the brand development process/pipeline (product design, brand positioning, employee communications, diversity & inclusion initiatives), and facilitate a workshop where participants share examples from their real world experiences.
Who Is This Brand Strategy Training For?
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Andre has 20 years of domestic and international experience building private sector and non-profit brands across multiple touchpoints and industries, including research, strategic positioning, traditional advertising, retail, print and digital and social media. His clients have included Banco Santander, Verizon, ANZ Bank, UPS, Orbitz, Pfizer and Right to Play. Prior to his career in brand marketing, Andre was a teacher in Athens, Greece. He holds a B.S.F.S from Georgetown University and an M.A. From Miiddlebury Institute of International Studies at Monterey.