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Wednesday, October 11, 2017: Pre-Conference Brand Strategy Training

Our trainings are three-hour deep dive sessions, built to give you access to a room full of organizations facing the same challenges as you. It’s a collective working session of smart marketers providing diverse insights based on experience.

Sessions are packed with discussions and activities will get your creative ideas flowing, along with templates, toolkits resources you can take back to share with your team back at the office.



Mike Brown
Brainzooming Group

Training A:

2:00 PM - 5:00 PM - Translating your brand strategy to engage your audiences with stories that resonate

Limited Seating - Registration Required

Within this interactive workshop, Mike will share easy-to-use exercises to mine your brand strategy for social content stories, perspectives, and offers that match audience interests and build your brand.

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Andre Gutierrez
Director, Brand Partnerships

Training B:

2:00 PM - 5:00 PM - Intercultural communications for brand development and messaging strategy

Limited Seating - Registration Required

Leading brand strategist Andre Gutierrez will discuss how intercultural communication is utilized to build brands and develop clear messaging with diverse audiences internally and externally (employees, customers, vendors, allies).  He will present case studies from contemporary…

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Training C:

2:00 PM - 5:00 PM - Managing a re-brand: strategy, process, budget, time and execution

Limited Seating - Registration Required

Details coming soon!

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Seating is limited - save your seat!

Register Now!

Brand strategy trainings are an essential part of your conference experience!
Here’s why:

We hand-pick our training facilitators that have extensive backgrounds and expertise in working with renowned brands and marketing practitioners like you.

We introduce you to the training leader prior to the start of the conference — so you can contact them directly with any questions you have or specific topics you’d like addressed during the session.

We keep training numbers limited to ensure you have dedicated, one-on-one time with each training trainer to get your specific questions answered.

FAQ

Do I have to change my plane ticket or hotel stay to attend these trainings?
Nope! We planned these trainings so you don’t have to fly in an extra day early. These sessions all happen in the late afternoon (2-5pm) prior to the first general conference day so you have time to fly in and check-in that same day.


Are the brand strategy trainings included in my general conference access pass?
No, access to these trainings is not included in your purchase of a Brand Strategy general conference pass.  If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.


How many people attend trainings?
We limit seating to 30 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible - they fill up quickly!


Can I attend multiple trainings?
All of these trainings are happening concurrently at 2pm - so you need to select one. Attendees are required to sign up for their training in advance so that training presenters can know exactly who they’ll be teaching to - and tailor content especially for you! Resources and presentation slides for each training will be available post-conference.


Can I bring my team to the trainings?
Absolutely! Contact Kelly [link to email: kelly.hara@gsmiweb.com] about group discounts for attending trainings. Attend one training as a group, or have each member attend one of the 3 training options.

What past attendees say about our trainings:

Trainings are engaging and personal.

- K. Waukazoo,
Director of Marketing, SMSC

The Brand Strategy trainings allow attendees to get hands-on with issues we’re all facing and collaborate with our own unique perspectives as a filter.

- Missy Stanisz,
Online Marketing Manager at Shakopee Mdewakanton Sioux Community

This conference is the most relevant and insightful time investment I have made in my career. This is information you can't google!

- Corrie Brock,
Branding and Communications Manager, Hilti

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