Key Takeaways from BrandStrat Conference


Strengthen business goals with brand values to survive an increasingly dynamic marketplace

  • Align your brand with your target customer to strengthen brand touch-points
  • Learn to reinvigorate a brand and maintain loyalty through brand identity transitions
  • Create flexible and agile brand guidelines that enable your brand to evolve and stay relevant
  • 1c

    Measure your brand’s impact for better engagement, awareness, and employee investment

  • Harness a data and research-led strategy to create a long-term brand vision
  • Inform business strategy through strong data and metrics: Gain brand investment from leadership
  • Implement internal brand adoption and management and strengthen employee advocacy
  • 1c

    Build a strategic marketing plan rooted in brand identity to set your business on a trajectory of growth

  • Master brand building through storytelling, branded content and social media to inspire loyalty
  • Unify brand positioning, voice and personality across channels for a better customer experience
  • Optimize your integrated marketing strategy to eliminate fragmented interactions
  • Speakers Learn from leading brand experts in the industry

    Kodi Foster
    Viacom Kodi Foster

    Vice President, Data Strategy

    Moira Cullen
    PepsiCo Moira Cullen

    VP, Global Beverage Design

    Antonia Dean
    The Estée Lauder Companies Inc. Antonia Dean

    Director, Marketing, Brand Development & Strategy

    Susan Simkins
    McGraw Hill Education Susan Simkins

    Vice President Brand, Content, and Channel Marketing

    Amanda Tolleson
    Birchbox Amanda Tolleson

    VP, Brand Marketing & Strategy

    Greta Wilson
    Pitney Bowes Greta Wilson

    Vice President of Brand Strategy and Social Media

    Jeremy Darlow
    adidas Jeremy Darlow

    Director of Brand Marketing - Football and Baseball

    Rick Gestring
    Arby's Restaurant Group, Inc. Rick Gestring

    Vice President, Brand and Operations Integration

    Justifying your time spent at BrandStratConf

    Does your boss need convincing? We’re here to help. Here are some important perks:


    Learn from brand strategists that can relate to your day-to-day challenges in the office

    We understand the most powerful lessons come from those working in the trenches of brand strategy like you. They speak your language and can answer your toughest questions.


    Gain a wealth of takeaways to share with your office and integrate with your existing strategy

    You’ll leave with actionable insights you can implement right away. We also upload all presentation decks for you to review and share with your management team.


    Benefit from hands-on workshops that will equip you with actionable frameworks and templates

    A conference is more than just sitting and listening to talks. Our hands-on workshops allow you to collaborate and learn from other attendees, as well as one-on-one time with workshop instructors.


    Case studies provide insight into strategy planning and how you can make seamless execution possible

    We craft a diverse agenda so you can benefit from the ideas and creativity from all types of trail blazing companies. We vet our case studies to make sure they address on-the-ground challenges that impact your bottomline.


    Leave with the latest, most relevant best practices and trends in brand strategy and marketing

    We plan conferences for learning, but we also create an environment to help you refresh your understanding of the industry landscape, upcoming trends, and what other brands are working on.


    Network, exchange ideas and get valuable feedback on your projects

    Take advantage of 3 days of networking with senior level brand strategies and marketers. Come prepared to gain tons of new fresh ideas, enjoy an environment to share your own insights with others, and gain valuable feedback on your company’s current goals.

    • "Well-organized and insightful. Grateful for the opportunity to network with smart and influential people in the industry with whom I will continue to stay in touch. I would recommend GSMI events to friends and colleagues."

      - Kristen Fischer,
      VP, Digital Media, Dr. Phil/The Doctors

    • "Really hands-on workshops with a lot of inspiration from other companies and how to use lessons learned for your own company."

      - Sofia Tauares,
      Head of Brand, Delivery Hero


    Lots of awesome liked-minded brand marketers across industries. We welcome anyone interested in an interactive learning experience to explore current trends in brand strategy and where customer experience is headed.

    Attending brands have included:

    Sponsors and Media Partners

    The Brand Strategy Conference would like to thank the following:

    HOW TO PARTICIPATE Get involved with Brand Strategy Conference

    The Brand Strategy Conference relies on a network of speakers, volunteers, attendees and sponsors to make our events great! If you're interested in getting involved, here's how:

     Sponsor or Partner #brandstratconf

    Sponsor or Partner #brandstratconf

    We offer unique and customizable opportunities for you to create a company presence at an upcoming event.

    Sponsor Information
    Speak at #brandstratconf

    Speak at #brandstratconf

    If you have an interesting topic or case study to share, want to hear from you.

    Submit a Proposal